5 Ways to Optimize Facebook’s Timeline Profile
Many businesses, small and large, were very anxious for Facebook to launch its new Timeline profiles. The minute Timeline was launched many of us switched the format of our profiles so we could experience the much awaited features. Have you just created a company page on Facebook or already have one created but don’t know where to start? Here are 5 great ways to optimize your company’s Facebook page utilizing the Timeline features.
1. Update your cover photo to reflect your brand’s services and/or products
The cover photo is one of Timeline’s most coveted features since it sits above your entire profile and is the first thing that people see when they visit your Facebook page. The most successful brands are utilizing their cover photo effectively by displaying their goals, latest product launches and company initiatives.
2. Even though it’s small, don’t forget about your profile picture
Facebook recommended that companies should use their standard business logo as their Facebook profile picture after the initial launch of Timeline. Although your business logo is a nice contrast against your cover photo, you should always try to switch it up once in a while in order to boost your brand awareness. Another thing to keep in mind is that your profile picture is the picture that shows up in everyone’s feeds.
3. Highlight and pin key content
Another set of important features that are specific to your posts are the pin and highlight features. The pin feature allows you to pin a post at the top of your profile for all to see and the highlight feature allows you to expand your post across the full width of the page. The highlight feature is especially useful when you have posted visual content such as photos or videos. Highlighting posts with new product launches is a great way to drive visits to your online store.
4. Integrate apps that initiate timeline engagement
Custom apps can be found directly under your cover photo on the right hand side of the page and are prime real estate when optimized correctly. First you need to figure out what the objective is going to be of your apps whether you want to drive traffic to your online store or create a landing page for a new product launch. The possibilities are endless with custom apps.
5. Take advantage of the milestone feature
The milestone feature can help fans connect and feel a part of the brand’s history and important moments when utilized correctly. Just by using a little imagination, you can tell your brand’s story by highlighting key points in time whether it’s the launch of a new product or service, changing locations, logo or name changes, awards or recognitions or any important interactions you have with your surrounding community.
Keep these 5 key points of optimization in mind when creating or editing your company Facebook Timeline page and you will be creating new customer engagement, lead generations and visitors to your website and online store before you know it. Stay tuned for more to come because we will be elaborating on some of these key points of optimization shortly! If you think this is over your head or you just don’t have the time, that is where our social media services come into play.
