An Introduction to On-Page SEO

On-page SEO is the process of optimizing each and every web page in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content published to each page and the HTML source code of each and every page that can be optimized. This differs from off-page SEO which is the practice of establishing and creating links and other external signals. On-page SEO has changed over the years, so it’s important to stay up to speed with the latest and greatest practices that will make your website search engine friendly. You will find the latest information about this on our blog, which will help you in many ways along your journey of increasing your website’s page rank.

So what is good content? From an on-page SEO standpoint, all good content has two characteristics. Good content must supply a demand and you must be able to link to it. If people can’t link to it then it will be less likely to be ranked well by search engines. If a page is not able to be linked, it most likely means the search engine crawlers/bots cannot access the page so you need to make sure that the pages you want seen by your visitors is clearly accessible in multiple ways.

An ideally optimized web page should include the keyword of the page in the title tag, URL, image alt text and several times throughout the text content. Unique content about the given keyword should be used and then there should be links back to a category page, subcategory page and then website’s homepage, which is normally accomplished with an image link of the website logo located in the header at the top of the page.

Overall, the content of a page is the heart of on-page SEO because it’s what makes it worthy of any type of position in the search engines. It’s what the visitor came to see so it’s extremely important for it to be informative and relevant content so they stay interested in your website, which ultimately increases your ROI.